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Indie rock band Pure Ivy started as Kaitlin Hendrix’s singer songwriter project and has evolved over the last 3 years into a louder, more dynamic sound while staying true to the deep emotion where the songs began. With influences of Liza Anne, Phoebe Bridgers, and Deep Sea Diver, Pure Ivy will punch you in the gut with feelings.

Up is the Down is the

Up is the Down is the

“Up is the Down is the” is the Boise, ID based project from multi-instrumentalist and songwriter, Andrew Martin. The title is a reflection of the backwards and nonsensical world we live in pulling influence from the 1969 Millie Goldsholl animation, “Up is Down”. The band’s sound hovers between jazz, r&b, and avant rock.

Up is the Down is the’s new self-titled album marks the groups 10th year releasing music and follows up 2022’s “Pulling the wool”. The album was mixed by Kyler Daron at Den Studios and mastered by Carl Saff and features Collin McFadden (drums), Keegan Saunders (tenor sax), Cam Brizzee (bass), and Andrew Martin (guitars/keys/vocals). The album acts as a warning to crooked oppressors, and a light for the moments you want to last.

Preorder the album at bandcamp.com.

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Reviews:

“Like Whitney and Unknown Mortal Orchestra, the band conjures a sweet spot of ’70s soft rock, jazz orchestrations, and gritty indie rock cred.” – Gilde Magazine

“…the group has this very melodic and timely bass driven vibe akin to say Midlake or even Grizzly Bear.” – Austin Town Hall