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Lyrics Born IG

Lyrics Born relocated to the United States from his birthplace of Toyko, Japan right around the time Hip Hop was exploding on the East Coast.

From the moment he heard Sugar Hill Gang’s 1980 classic “Rapper’s Delight,” the Bay Area Hip Hop luminary knew he’d found his calling.

Twenty-five years later, LB has obliterated the stereotypes of what an MC is “supposed to” look like and captured the hearts of countless fans who gravitate to his distinctive voice. He’s now the only Asian-American MC to release 10 studios albums and the first to play major music festivals like Coachella and Lollapalooza.

From his Quannum Recordings debut with Latyrx,1997’s The Album, to 2003’s seminal solo album Later That Day, he’s consistently pushed the boundaries of his craft. His newest project, Quite A Life, is like the exclamation point on his milestone year.

“Ten albums is a lot for any artist, let alone an indie artist who colored outside the lines, so to speak,” LB says. “I’m just appreciative there was always somehow a path for me, no matter how impossible it seemed — either on paper or in practice.”

As the first Asian-American to release a greatest hits compilation, he’s pumped out multiple smash singles across four official studio albums. From “Stop Complaining” to “Callin’ Out” and “I Like It, I Love It” and “I Changed My Mind,” his material has always retained a musically eclectic feel.

The self-proclaimed “funkiest rapper alive” carries on his tradition of weaving funk and soul into classic, boom-bap Hip Hop on Quite A Life. Without the influence of icons like James Brown, George Clinton, Bootsy Collins, Zapp and Rogers, LB admits he wouldn’t be who he is today. Coupled with his love of rap pioneers such as KRS-One, Rakim and Snoop Dogg, LB’s music is the perfect Hip Hop and funk-flavored gumbo.

For live shows, LB often recruits a full band to “keep it all the way funky” for his audience. Coupled with wife/singer Joyo Velarde’s powerful voice, the unrelenting energy of his performances electrify every crowd.

Since establishing himself among the upper echelon of indie Hip Hop artists, LB has expanded his empire into film. This year, he has roles in Boots Riley’s critically acclaimed film Sorry To Bother You and the Netflix movie Always Be My Maybe starring comedian Ali Wong and Keanu Reeves.

“I’m funny, or so I’m told [laughs],” LB says.“I absolutely love comedy and being ridiculous. These past couple films have been an incredible experience. I’m especially proud to be a part of films that challenge norms and it doesn’t hurt to work with your friends either.

“I really love comedic acting. As an artist, it’s like another color on my palette. I will be doing more advocating for the underserved in the arts as well, particular for Asian Americans and other people of color. The world needs the same diversity in the arts as we do in real life.”

As LB continues the next chapter, he jokes that he’s become that “old stubborn Japanese man” who says what he wants and he’s not planning on going anywhere. In fact, his goal over the next 25 years is to make another 10 albums and more films. Most notably, he wants to continue providing a platform for other Asian-Americans, a slice of the population that is consistently underrepresented in pop culture.

When he looks back on the last 25 years, he has nothing but gratitude for his position in the Hip Hop space and life in general.

“I’m just blessed and grateful to be alive and pursuing my passion after 25 years,” LB says. “That’s mind-blowing for me when I really think about it. All the obstacles I’ve faced and accolades I’ve received, I can only be thankful.”

11andjason

E&J (Eleven & Jason D)

Eleven & Jason D (aka E&J) are a Boise, Idaho based MC & DJ group. Heavily influenced by 80’s & 90’s Hip Hop, the crew is known for bringing a live show and that raw Boom Bap sound to the stage. The duo released their “Strike Back” album in 2020 with critical acclaim and spins around the globe. European based Hip Hop Golden Age blog called it one of the best Hip Hop albums of the year. In 2021 & 2022, the crew released a series of singles, including “One Of One featuring REKS”, leading up to the December 2022 release of their 4th album “Carefully Crafted”. The singles have been featured on SiriusXM Eminem’s Shade 45 and are staples of underground Hip Hop radio shows, blogs, and playlists around the world.

Axiom

Axiom Tha Wyze

“I want people to have a “religious” experience at my shows,” says Idaho born artist Axiom Tha Wyze. What’s immediately noticeable about Axiom’s style and approach to the art is he can rap over almost anything and his growth as an artist reflects that. With natural and genuine love for wordplay, creative writing and the pathos of it all, Axiom channels it directly back into the music providing listeners and showgoers with a unique and soul touching experience. Axiom can provide energetic sounds that will get you out of your seat, but also give us something more introspective causing us to look inward. With an extensive discography under his belt, time spent on stage and on the road, and a plethora of collaborations to call upon, Axiom takes pride in his craft and is just getting started…don’t get left behind.