Marielle Kraft

Marielle Kraft writes the kind of indie pop that feels like a late-night FaceTime with your best friend: honest, infectious, and deeply relatable. A self-taught singer/songwriter now based in Nashville, Kraft has built a reputation for transforming personal moments into striking, universally resonant songs. Her confessional writing style — often likened to that of Taylor Swift and Maggie Rogers — has earned her prominent placements on Spotify and Apple Music editorial playlists, along with critical acclaim for her authenticity and lyrical clarity.

Since leaving behind a career as a full-time English teacher to pursue music, Kraft has released
three EPs and a series of viral singles, including “10x Better,” “Good Days,” and most recently,
“Carroll,” inspired by the Artemis II NASA mission.

Kraft’s dynamic live shows have become a hallmark of her career. She has performed on
national tours, supported artists such as Mt. Joy, Ava Max, and GIRLI, and taken the stage at
major festivals including Summerfest and Nashville Pride. Her performances — described by
The Washington Post as experiences that “bring together a room full of strangers” — have
cultivated a cult-like following that shows up both online and in person.

Kraft’s highly anticipated debut full-length album, The Right People Will Love You, arrived on
September 12th, followed by a successful national headlining tour. Continuing the momentum,
she released the deluxe edition of the album on May 15th, coupled with a sold out self-authored
booklet detailing her process of building the world of her debut album. From hand-sourcing 40
iPod Shuffles for a pre-release album campaign that sold out in under 20 seconds, to selling out
venues across the country, Marielle Kraft is poised to solidify her place as a defining voice in
modern indie pop — one that speaks directly to the heart of a generation navigating love, loss,
and everything in between.

William Hinson Artist Photo

William Hinson

William Hinson makes his own luck. Raised in North Carolina and taught music on his mother’s piano at the age of 5, he carved out his path early – writing, recording, and self-producing long before landing in Nashville, where he’s now part of a close-knit community that includes The Brook & The Bluff, Noah Floersch, Marielle Kraft and others who blur the lines between conventional indie pop and authentic songwriting.

His songs George Harrison, Why Won’t You Be My Girl?, and his cover of Sex by The 1975 have reached millions. As an artist producer for himself and many other artists, the albums are built from the ground up and his processes stand on the shoulders of giants like Paul McCartney, Bob Dylan, and John Mayer. His onstage persona is heavily inspired by the absurdity and charm of Steve Martin.

In social media bite-sized form, he’s amassed millions of views not only from music, but also for a Conan style of comedy on display in videos about the South, artistic burnout, and what it really feels like to chase a dream with no backup plan.

But he’s more than memeable. Underneath the sketches lies encyclopedic Beatles knowledge (he was a key producer on the acclaimed Nothing is Real podcast), and a manic studio ethic.

His newest album In Case of Emergency! is available now.