
โI love the technology of now,โ says Gary โThe Architectโ Herd as he bounces around a bank of computers and studio equipment. Fellow music producer The Big Head Scientist rolls a blunt on a couch nearby. The modest East Oakland room is a home away from homeโHerd travels here regularly from Stockton, where he lives with his family.
โOlder heads are used to a format, yโknow, some type of label, some type of [A&R] there to organize it and make it all work,โ Herd reflects. โBut these days donโt work like that. You gotta love this shit to really do it. Facts.โ
Herdโs catalog dates to the early โ90s, when he and Everett โGrand the Visitorโ Aknowledge formed Homeliss Derilex in Milpitas. Decades later, heโs still hustling beats. Vinyl copies of recent albums by cult stars like Tha God Fahim, Planet Asia and Mach-Hommyโnearly all self-released by the artistsโdecorate the studio walls. Each bears The Architectโs signature sound: a blend of cryptic, dreamlike sampled loops, sometimes augmented by keyboards and other live instruments that he plays himself. He calls it โthe new golden era,โ a nod to how the sound evokes a hallowed period before the deaths of 2Pac and the Notorious B.I.G. The irony is that now, in his middle age, The Architect is arguably better known than ever.
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