Lala is a special events, celebrity, and tour DJ, and music journalist. As a DJ, Lala has played world-renowned venues in Los Angeles, Miami, Chicago, New York, Houston, Washington D.C., Denver, San Francisco and other major cities all over the country. She has DJ'd for some of the world's biggest brands such as Nike, Adidas, True Religion, Warner Records, LVMH and many others. Her resume includes private celebrity parties for clients including Diddy, Roddy Ricch, Lolo Jones, Von Miller, Damon Dash, etc. and she has opened for the likes of Doja Cat, Future, Cardi B, Bruno Mars, YG, the late Nipsey Hussle, Jaden Smith and more, at tentpole events, festivals, clubs, and activations across the U.S. She is also the official tour DJ for Dreamchasers artist Vory, and her previous tour credits include Winter Blanco, Kalin White, Famous Dex. Most recently, she joined a short-list of female curators for Tidal's "Curated By" series, and was also recently called upon Serato to record a mix for their renowned Seratocast series, after having curated projects and playlists for Apple music, EMPIRE Records and more, including a collaborative mixtape with NBA star Iman Shumpert. At present, she is in the studio working on original production, creating a catalog of work with some of today's top Hip Hop artists. Currently, she holds a residency at ASCAP's monthly Aces Wild party in Downtown Los Angeles. Lala's skills and musical style cannot be confined to a short descriptor; she has proven an ability to shut down anything from an Atlanta strip club, to a Gay Pride Parade event, to a corporate soiree for senior tech industry executives. As a music journalist, her work has been published in Billboard, Huffington Post, HipHopDX, and Variety, among others.