William Hinson Shrine Social Club Boise
William Hinson makes his own luck. Raised in North Carolina and taught music on his mother’s piano at the age of 5, he carved out his path early - writing, recording, and self-producing long before landing in Nashville, where he’s now part of a close-knit community that includes The Brook & The Bluff, Noah Floersch, Marielle Kraft and others who blur the lines between conventional indie pop and authentic songwriting.

His songs George Harrison, Why Won't You Be My Girl?, and his cover of Sex by The 1975 have reached millions. As an artist producer for himself and many other artists, the albums are built from the ground up and his processes stand on the shoulders of giants like Paul McCartney, Bob Dylan, and John Mayer. His onstage persona is heavily inspired by the absurdity and charm of Steve Martin.

In social media bite-sized form, he’s amassed millions of views not only from music, but also for a Conan style of comedy on display in videos about the South, artistic burnout, and what it really feels like to chase a dream with no backup plan.

But he’s more than memeable. Underneath the sketches lies encyclopedic Beatles knowledge (he was a key producer on the acclaimed Nothing is Real podcast), and a manic studio ethic.

His newest album In Case of Emergency! is available now.